johnsum,mariowtliao-全文預(yù)覽
【正文】 190 ? 3140: 35 ? Experience on VGC ? 1: 34 ? 25: 46 ? 610: 115 ? 11 : 55 ? Occupation ? Student: 172 ? Private sectors: 26 ? Govt. agencies: 10 ? Freelance: 36 ? Professional players: 6 5. Model Identification J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 15 Variables and items Construct reliability and validity Standardized Factor Loading Composite Reliabilities Average Variance Extracted Price P1 P2 P2 Product Characteristics PC1 PC2 PC3 Compatibility C1 C2 C3 Brand B1 B2 B3 Wordofmouth Communication WOM1 WOM2 WOM3 Purchase Intention PI1 PI2 PI3 Standardized factor loading, internal posite reliability and average variance extracted of the scale J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 11 Notations ξ1ξ2ξ3η1η2η3ξ1 : Price ξ2: Product Char. ξ3: Compatibility η1: Brand η2: WoM η3: Purchase intention 3. Research Model J. Sum amp。, Choi。 M. Liao, IEC NCHU Purchase Intention Model for VGC 8 2. Survey ? Price ? Limited budget on purchase intention (Gray M. Erickson and Johansson 1985) even in intrinsic attribute information (Mitra 1995). ? Acceptable range when consumers purchase products (Dodds, 1991) ? Product characteristics ? A measure for purchase intention (Lyman E. Ostlund 1974。 M. Liao, IEC NCHU Purchase Intention Model for VGC 3 ? Popular home video game consoles (VGC) ? Microsoft XBOX360 ? Sony PlayStation 3 ? Nintendo Wii 1. Introduction J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 2 Outline ? Introduction ? Objective of study ? Methodology ? Background Survey ? Conceptual Model ? Analysis ? Preliminary analysis ? Competitive models ? Model Identification ? Findings ? Conclusions J. Sum amp。 M. Liao, IEC NCHU Purchase Intention Model for VGC 6 1. Introduction I n t e r v i e w s a n d B a c k g r o u n d S u r v e yM o d e l C o n c e p t u a l i z a t i o nD a t a C o l l e c t i o nS c a l eR e l i a b i l i t y a n d V a l i d i t yM o d e l I d e n t i f i c a t i o nM o d e l V a l i d a t i o nM o d e l I n t e r p r e t a t i o nS t e p 1S t e p 2S t e p 3S t e p 4S t e p 5S t e p 6? Model Conceptualization ? Literature survey for factors influencing purchasing intention ? Professional games players opinions ? Preliminary Analysis ? In prior to Step 3 ? Small sample size ? Pilot study on the research model ? Model Validation ? In Step 5 ? Competitive analysis with other possible models ? Based on GFI and related indices J. Sum amp。 M.
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