【正文】 .................... 18 項(xiàng)目產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)分析 ........................................... 19 營(yíng)銷策略、方案、模式 ............................................................... 20 市場(chǎng)風(fēng)險(xiǎn)分析 ............................................................................... 20 項(xiàng)目產(chǎn)品市場(chǎng)風(fēng)險(xiǎn)因素分析 ............................................... 20 防范和降低風(fēng)險(xiǎn)對(duì)策 ........................................................... 21 第五章 建設(shè)方案 .................................................................................... 22 產(chǎn)品方案和建設(shè)規(guī)模 ................................................................... 22 項(xiàng)目產(chǎn)品方案 ...................................................................... 22 項(xiàng)目建設(shè)規(guī)模 ...................................................................... 22 建設(shè)規(guī)劃和布局 ........................................................................... 22 建設(shè)標(biāo)準(zhǔn)和產(chǎn)品標(biāo)準(zhǔn) ................................................................... 23 工藝（技術(shù)）方案 ....................................................................... 23 工藝（技術(shù)）路線及流程圖 ............................................... 23 工藝（技術(shù)）流程說明 ....................................................... 24 主要工藝（技術(shù)）來源的可靠性和可得性 ........................ 25 主要工藝（技術(shù)）參數(shù) ....................................................... 25 物料消耗定額及平衡（水資源平衡、草畜平衡）分析 .... 26 設(shè)備方案 ....................................................................................... 26 設(shè)備選型 .............................................................................. 26 設(shè)備清單 .............................................................................. 26 設(shè)備來源 .............................................................................. 26 建筑方案 ....................................................................................... 27 建筑物（主體工程） ........................................................... 27 輔助工程、其他工程 ........................................................... 27 節(jié)能減排措施 ............................................................................... 28 實(shí)施進(jìn)度安排 ............................................................................... 28 第六章 環(huán)境影響評(píng)價(jià) ........................................................................... 29 環(huán)境影響 ....................................................................................... 29 環(huán)境保護(hù)與治理措施 ................................................................... 29 評(píng)價(jià)與審批 ................................................................................... 30 第七章 項(xiàng)目組織與管理 ....................................................................... 31 組織機(jī)構(gòu)與職能劃分 ................................................................... 31 勞動(dòng)定員 ....................................................................................... 31 經(jīng)營(yíng)管理模式 ............................................................................... 31 技術(shù)培訓(xùn) ....................................................................................... 32 勞動(dòng)安全、衛(wèi)生與消防 ............................................................... 32 第八章 投資估算與資金來源 ............................................................... 34 投資估算依據(jù) ............................................................................... 34 投資估算 ....................................................................................... 34 總投資 .................................................................................. 34 資金來源 ....................................................................................... 35 中央財(cái)政資金 ...................................................................... 35 地方財(cái)政配套資金 .............................................................. 35 自籌資金及來源 .................................................................. 35 銀行貸款及籌措 .................................................................. 35 其他 ...................................................................................... 35 資金使用和管理 ........................................................................... 35 財(cái)政資金使用和管理 ........................................................... 35 銀行貸款使用和管理 ........................................................... 36 其它 ...................................................................................... 37 第九章 財(cái)務(wù)評(píng)價(jià) .................................................................................... 38 財(cái)務(wù)評(píng)價(jià)依據(jù) ............................................................................... 38 銷售收入、銷售稅金和附加估算 ................................................ 38 銷售收入 .............................................................................. 38 銷售稅金及附加 .................................................................. 38 總成本及經(jīng)營(yíng)成本估算 ............................................................... 39 單位產(chǎn)品生產(chǎn)成本估算 ....................................................... 39 項(xiàng)目總成本估算 .................................................................. 39 經(jīng)營(yíng)成本估算 ...................................................................... 39 財(cái)務(wù)效益分析 ............................................................................... 39 盈利能力分析 ...................................................................... 39 銀行貸款清償能力分析 ....................................................... 40 不確定性分析 ............................................................................... 40 盈虧平衡分析 ...................................................................... 40 敏感性分析 .......................................................................... 40 財(cái)務(wù)評(píng)價(jià)結(jié)論 ............................................................................... 41 第十章 社會(huì)效益分析 ........................................................................... 42 社會(huì)評(píng)價(jià)基本結(jié)論 ..................................................................... 42 農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng) .......