【正文】 貴陽恒大城 ................................................................................................. 38 貴陽恒大綠洲 ............................................................................................. 40 米蘭春天 .................................................................................................... 41 南湖郡 ........................................................................................................ 43 四、區(qū)域目標(biāo)市場客戶研究 ................................................ 44 目標(biāo)市場客層特征： ................................................................................... 44 ........................................................................................ 45 ............................................................................................... 45 第六章 項(xiàng)目 SWOT 分析及定位 .................................................................................. 46 一、項(xiàng)目 SWOT 分析 ....................................................... 46 項(xiàng)目優(yōu)勢→ Strength ................................................................................... 46 項(xiàng)目劣勢→ Weakness ................................................................................... 47 項(xiàng)目機(jī)會→ Opportunity.............................................................................. 47 威脅→ Threat ............................................................................................. 47 二、項(xiàng)目目標(biāo)客戶群分析 .................................................. 48 項(xiàng)目目標(biāo)客戶群 .......................................................................................... 48 目標(biāo)客戶特點(diǎn)和置業(yè)方案 ............................................................................ 48 三、項(xiàng)目定位 ............................................................ 50 產(chǎn)品形態(tài)定位 ............................................................................................. 50 業(yè)態(tài)定位 .................................................................................................... 50 價(jià)格定位 .................................................................................................... 51 銷售價(jià)格建議 ............................................................................................. 52 重慶大川控股集團(tuán)有限公司 貴陽白金 項(xiàng)目 （一期） 可行性研究報(bào)告 第 4 頁 共 71 頁 重慶大川控股集團(tuán) 有限公司編制 第七章 項(xiàng)目規(guī)劃設(shè)計(jì)方案 ...................................................................................... 54 一、設(shè)計(jì)構(gòu)思 ............................................................ 54 二、規(guī)劃設(shè)計(jì)方案 ........................................................ 54 工程建設(shè)的規(guī)模和設(shè)計(jì)范圍 ........................................................................ 54 總平面布置 ................................................................................................. 54 景觀及綠地系統(tǒng) .......................................................................................... 55 交通組織 .................................................................................................... 55 建筑設(shè)計(jì) .................................................................................................... 55 結(jié)構(gòu)設(shè)計(jì) .................................................................................................... 56 建筑節(jié)能設(shè)計(jì) ............................................................................................. 57 第八章 項(xiàng)目開發(fā)計(jì)劃 .............................................................................................. 58 一、開發(fā)機(jī)遇 ............................................................ 58 二、開發(fā)周期安排 ........................................................ 58 三、銷售周期安排 ........................................................ 58 第九章 投資估算 ............................................................................................................ 59 一、投資估算依據(jù) ........................................................ 59 二、開發(fā)總投資估算 ...................................................... 59 貴陽白金片區(qū)項(xiàng)目（一期） 700畝開發(fā)總投資 ............................................. 59 貴陽白金片區(qū)項(xiàng)目（一期）第一組團(tuán) 140畝開發(fā)投資測算 ........................... 60 第十章 財(cái)務(wù)評價(jià) .................................................................................................................. 62 一、條件假定 ............................................................ 62 二、優(yōu)惠政策 ............................................................ 62 三、經(jīng)濟(jì)測算 ............................................................ 64 項(xiàng)目經(jīng)濟(jì)測算匯總表 ................................................................................... 64 項(xiàng)目經(jīng)濟(jì)性評價(jià)表 ...................................................................................... 64 財(cái)務(wù)可行性分析 .......................................................................................... 65 盈虧平衡分析及評價(jià) ................................................................................... 65 敏感性分析 ................................................................................................. 66 分析結(jié)論 .................................................................................................... 67 第十一章 風(fēng)險(xiǎn)規(guī)避及控制措施 ................................................................................ 68 一、風(fēng)險(xiǎn)類型和防范措施 .................................................. 68 成本風(fēng)險(xiǎn) .................................................................................................... 68 市場風(fēng)險(xiǎn) .................................................................................................... 68 其它風(fēng)險(xiǎn) .................................................................................................... 68 二、風(fēng)險(xiǎn)控制 ............................................................ 68 工期 ........................................................................................................... 68 投資決策 .................................................................................................... 68 項(xiàng)目時(shí)效控制 ............................................................................................. 69 重慶大川控股