【正文】
movies,and“ travel”both respectively got nearly 40% supportive result showed that pared with other means of cultural consumption, watching TV and surfing the inter have somewhat dominant position in the Publie’s daily life. Beijing Statisties Bureau issued Report on afterwork Hours Utilization of Beijng Residents this March,which also suggested that watching TV and surfing the inter ccupied most of the afterwork hours of both Beijing urhan and rural worth noting is that in the highine youth respondents in big cities,80% chose surfing the inter as their major cultural consumption, which demonstrated youth whitecollars180。 activities are mainly confined to watehing TV and reading newspapers or light fictions etc. LiuYuzhu, Director of Department of Culture Market of Ministry of Culture remarked,”pared with the countries at the same level of economic development, the public cultural consumption potential is far away from being fully developed in cina.”He in Particular explained why the rural residents cultural consumption caPaeity is low, mentioning the following reasons: cultural products supply for most rural areas being in parative single form, shortage of funds for cultural development, facilities fatigue, operation problems hassling the relevant institutes as well as few public cultural resources, ete. Therefore watching TV roughly became the only entertainment for most of the farmers. What cultural consumption venues more demand enhan