【正文】 餐飲文化有限公司商業(yè)計(jì)劃書 第一部分 總概述……………………………………………………………… 4 第二部分 項(xiàng)目介紹…………………………………………………………… 4 (一 ) 項(xiàng)目簡介 ………………………………………………………………… 4 (二 ) 發(fā)展戰(zhàn)略…………………………………………………………………… 4 (三 ) 總體規(guī)劃與困難…………………………………………………………… 5 第三部分 市場(chǎng)分析…………………………………………………………… … 5 (一 ) 市場(chǎng)介紹…………………………………………………………………… 5 (二 ) 目標(biāo)市場(chǎng)及目 標(biāo)消費(fèi)群體………………………………………………… 6 (三 ) 市場(chǎng)預(yù)測(cè)…………………………………………………………………… 6 第四部分 競爭分析…………………………………………………………… 7 (一 ) 競爭對(duì)手…………………………………………………………………… 7 (二 ) 合作伙伴…………………………………………………………………… 7 第五部分 消費(fèi)者分析………………………………………………………… 8 第六部分 項(xiàng)目分析…………………………………………………………… 10 (一 ) 項(xiàng)目優(yōu)勢(shì)分析………………………………………………………… …… 10 (二 ) 項(xiàng)目選址分析……………………………………………………………… 11 第七部分 銷售分析…………………………………………………………… 12 (一 ) 銷售策略…………………………………………………………………… 12 (二 ) 推廣策略…………………………………………………………………… 12 第八部分 財(cái)務(wù)分析…………………………………………………………… 14 (一 ) 項(xiàng)目初期投資估算………………………………………………………… 14 (二 ) 資金運(yùn)營…………………………………………………………………… 16 第九部分 風(fēng)險(xiǎn)分析………… ………………………………………………… 16 (一 ) 財(cái)務(wù)風(fēng)險(xiǎn)…………………………………………………………………… 16 m e,39。 he said. He st ar ted t o plain about t his wicked wor ld but was int err upted by a knock at he door . A gir l came in and put an envelope on his desk. I t cont ained amp。s not t her e now. 39。50 and I f elt very upset. 39。 But t hey don39。You m ust give up f is hing! 39。but t hey are f or next Wednesday39。Could I have t hose t wo t ickets please ?39。Can I r et urn t hese t wo t ickets?39。ve sold out , 39。May I have t wo t ickets please ?39。 I said. 39。 he said 39。t got my bag.39。Yes, t hank you,39。 lesson18 He of t en does t his! 他經(jīng)常干這種事！ Af t er I had had lunch at a vilage inn, I looked f or m y bag. I had lef t it on a chair beside t he door and now it wasn39。100 a year! Lesson 16 A polit e r equest 彬彬有禮的要求 I f you par k your car in t he wr ong place, a t raf fic policem an wil soon f ind it . You wil be ver y lucky if he let s you go wit hout a t icket . However , t his does not always happen. Tr af ic police ar e sometim es very polit e. During a holiday in Sweden, I f ound t his not e on m y car: 39。 I said in a weak voice. 39。 Club. The Gr eenwood Boys wil be st aying f or f ive days. Dur ing t his t ime, t hey wil give f ive per f or m ances. As usual, t he police wil have a dif f icult t im e. They wil be t r ying t o keep or der . I t is always t he sam e on t hese occasions. Lesson 14 Do you speak English? 你 會(huì)講英語嗎？ I had an amusing experience last year . Af t er I had lef t a sm al vilage in t he sout h of Fr ance, I drove on t o t he next t own. On t he way, a young m an waved to m e. I st oped and he asked m e f or a lif t . As soon as he had got int o t he car, Isaid good m or ni g t o him in Fr ench and he r eplied in t he same language. Apar t f r om a f ew wor ds, I do not know any French at al. Neit her of us spoke dur ing t he jour ney. Ihad near ly r eached t he t own, when t he young m an suddenly said, ver y slowly, 39。 Har r y said, 39。s. Lesson 11 One good t ur n deser ves anot her 禮尚往來 I was having dinner at a r estaurant when Har ry St eele cam e in. Har r y wor ked in a lawyer 39。 t im e. Fif teen minut es pased and t hen, at f ive t o t welve, t he clock stopped. The big m inut e hand id not m ove. We wait ed and wait ed, but not hing happened. Suddenly someone shout ed, 39。 each year , but J oe wins ever y t im e. Bil Fr it h39。Lesson 3 Please send m e a car d 請(qǐng)給我寄一張明信片 Post cards always spoil m y holidays. Last summ er, Iwent t o I taly. I visit ed m useum s and sat in public gar dens. A f r iendly wait er taught m e a f ew wor ds of I t alian. 39。 she said. 39。5o. 39。 The manager was sympathet ic, but he could do not hing. 39。 I lef t he m oney in m y r oom, 39。t r ealize one im por tant hing. I39。 m y f riends say.39。s per for mance. 39。 I asked. 39。 he asked. 39。 t he gir l said. 39。 I asked. 39。I t m ay have begun alr eady,39。M y dog had t aken it int o t he gar den. He of ten does t his. 39。 The inn keeper sm iled and im m ediat ely went out. I n a f ew m inut es he r et urned wit h m y bag and gave it back t o me. 39。 I answer ed, 39。t t her e ! As I was looking f or it , t he inn keeper came in. 39。 Sir , we wel e you t o ur cit y. This is a No Par king ar ea. You wil enjoy your st ay her e if you pay at ention t o our str eet signs. This not e is only a r em inder .39。Don39。Do you speak English?39。so now you can pay f or m y dinner !39。s of f ice years ago, but he is now wor king at a bank. He gets a good salar y, but he always bor ows money fr om his f r iends and never pays it back. Har y saw m e and came and sat at t he same t able. He has never bor r owed m oney f r om m e. While he was eat ing, I asked him t o lend m e amp。I t39。s gar den is lar ger t han J oe39。Then he lent m e a book. I r ead a f ew lines, but I did not under st and a wor d. Every day I t hought about postcards. M y holidays pased quickly, but I did not send any car ds t o m y fr iends. On t he last day Im ade a big decision. Igot up ear ly and bought t hir ty seven car ds. I spent t he whole day in m y r oom, but I did not wr it e a single car d ! Lesson 4 An excit ing t r ip 激 動(dòng)人心的旅行 I have just r eceived a let ter f rom my br other , Tim . He is in Aust r alia. He has been t here f or six m ont hs. Tim is an engineer . He is wor king f or a big f ir m and he has alr eady visit ed a gr eat num ber of dif fer ent places in Aust ralia. He has just bought an Aust ralian car and has gone t o Alice Spr ings, a smal t own in t he cent r e of Aust ralia. He wil soon visit Dar win. Fr om t her e, he wil f ly t o Per t h. M y br ot her has never been abr oad bef ore, so he is f inding t his t r ip ver y excit ing. Lesson 5 No wr ong num ber s 無 錯(cuò)號(hào)之虞 M r J ames Scot has a gar age in Silbur y and now he has just bought anot her gar age in Pinhur st . Pinhur st is only f ive m iles f r om Silbur y, but M r Scot t cannot get a t elephone f or his new gar age, so he has just bought t w