外文翻譯--在線招聘教師：市場(chǎng)營(yíng)銷(xiāo)策略和信息-全文預(yù)覽
【正文】 lish (16%). UK education system and teaching support More than half the websites (60%) included useful educational links (Table 2). Overseastrained teachers are regarded as unqualified teachers in the UK and receive a lower salary than teachers with QTS. However, only 42% of the agencies advised applicants about the importance of obtaining QTS for a permanent position. Only 18 websites (42%) spelled out the acronyms they used, which undoubtedly confuse applicants unfamiliar with the terminology. 河北科技師范學(xué)院 2020 屆本科 畢業(yè)論文 （ 設(shè)計(jì) ） 4 Remendations and conclusion As we said, we did not set out to resolve the question of whether South Africans should be recruited to teach in the UK or of whether online recruitment is desirable, but rather to understand how teachers are being recruited. Marketing professors Philip Kotler and Gary Armstrong (2020, 6) advise agencies as a first step “to understand customer needs and wants and the marketplace within which they operate.” Assuming the online teacherrecruitment agencies have done this homework, their assumptions about “customer needs and wants” are clear: Schools need teachers who can do the job without causing problems or costing too much money, and teachers want employment, preferably in schools and locales that offer opportunities or satisfactions beyond the basic wages. Not surprisingly, therefore, ma ny agencies promise schools thorough vetting of candidates and low fees, invite teachers to imagine an exciting life outside the classroom as well as good pay, and assure both that the agency can make the “right” match..However, as Kotler and Armstrong (2020) suggest, understanding customer needs and wants as well as the market is not enough. “Enlightened marketing” requires panies also to consider both consumers’ and the broader society’s “l(fā)ongrun interests” (Kotler and Armstrong 2020, 11). Based on our review of the 43 websites and analysis of the agencies’ marketing strategies, we question how well the shortterm matching of schools’ and teachers’ needs and wants, however efficient or “friendly”the process, is addressing prospective teachers’ need to gain an adequate understanding of what teaching abroad may entail. We therefore offer this remendation to teachers seeking to affiliate with an online teacherrecruitment agency: Study the websites of agencies with the Quality Mark before considering teaching in the UK. These websites are more plete and informative than the websites of agencies without the Quality Mark. For the online teacherrecruitment agencies, we also have some remendations, based on a concern for the wellbeing of the teachers: for the Des Quality Mark if you do not have it, and reapply before it expires if you do. that your website is updated at least once a year. updated pay scales for permanent and supply teachers, with and without QTS. adequate information about the costs of living in the UK, about teaching and social support, and about the UK education system. adding English proficiency and at least one year’ s teaching experience as criteria in the vetting of teachers. a
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