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ll be generated in economic activity (total demand)by the tourism industry. An impact of percent on the GDP of Latin American countries is expected, as well as the generation of million jobs, namely percent of the total (World Travel and Tourism Council, 2020). The tourism industry in Brazil With respect to Brazil, it is possible to affirm that tourism is a relatively important economic activity, with great future growth potential. The contribution to GDP of the tourism industry in Brazil is estimated at percent for 2020 (US$ billion),increasing in nominal terms to US$ 36 billion ( percent of GDP) by 2020 (World Travel and Tourism Council, 2020). The importance of the tourism sector in Brazil bees more apparent when one evaluates its social impact, especially in generating jobs. Estimates of the Ministry of Labor and Employment reveal that over the 2020/2020 threeyear period, the economic activity of tourism generated 560,000 new jobs (Embratur, 2020). For 2020, estimates of the total number of job positions generated by the tourism industry are million, in other words percent of the job total. By 2020, the total should reach approximately 9 million job positions, corresponding to percent of the total (World Travel and Tourism Council, 2020). Despite the fact that Brazil is the largest Latin American country with inparable cultural and ecological exuberance and diversity, both the public and private sectors have underestimated tourism. The analysis of historical data on tourism in Brazil shows that it was only in the middle of the 1990s that the tourism industry really took off. The year 2020 saw the highest number ever recorded in terms of tourist arrivals in the country with million international arrivals. For Brazil, Argentina is the main source of ining tourists with 922,484 tourists,followed by the USA (705,997), Portugal (336,988), Uruguay (309,732), Germany(294,989), Italy (276,563) and France (224,160) (Embratur, 2020a, b). Due to the economic crisis that Argentina suffered in 2020, its participation in the influx of tourists to Brazil fell from percent in 2020 to percent in 2020. However, the country is still in top place among the main tourist groupings entering Brazil. With respect to the average expense per capita/day, the average spending by international tourists was US$ and the average length of stay was days (Embratur, 2020a, b). Research conducted into the image of the country abroad confirms the fact that the attraction of Brazil as a tourist destination is based on its natural beauty and exoticism,though the negative perceptions regarding social and economic conditions of the country, as well as the lack of security, coexist with this positive image. However,research indicated that the respondents do not have a good perception regarding the social and economic conditions of the country and, furthermore, are worried about security issues when visiting the country (RezendeParker et al., 2020). The study This study uses a version of the shiftshare technique, developed by EstebanMarquillas (1972), to examine the characteristics and dynamics of the tourism industry in South America. The purpose is to measure and analyze the growth in tourists arrivals to South America (Argentina, Bolivia, Brazil, Chile, Colombia,Ecuador, Paraguay, Peru, Uruguay e Venezuela) from three different regions of the world (Europe, Americas and residual region which includes Asia, Africa, the Middle East and South Pa