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customers, security relationships with suppliers, attracting employees, etc.? ANSWER. Certainly. It is impossible to rally people to put their time and money behind a pany unless they are convinced the pany can be successful. Financial Reporting as a Part of Public Relations 629 QUESTION. Does the amount of reported earnings impact the public’s perception of a pany? ANSWER. Absolutely. Accounting ine is not the only piece of information relevant to assessing a pany’s viability, but it certainly is one influential data point. Financial Reporting as a Part of Public Relations 630 QUESTION. Does a manager have responsibility to manage reported earnings, within the constraints of generally accepted accounting principles? ANSWER. It is difficult to answer no to this question. In light of the answers to the preceding questions, it would be an irresponsible manager indeed who did not do all possible, within the constraints of GAAP, to burnish the pany’s public image. Financial Reporting as a Part of Public Relations 631 Everybody agrees that the creation of fictitious transactions is uhical. 632 There is wide disagreement as to whether or not these categories are ethical or uhical. 633 634 Describe the mon elements of an earnings management meltdown. OBJECTIVE 4 635 636 637 638 Explain how good accounting standards and ethical behavior by accountants lower the cost of obtaining capital. OBJECTIVE 5 639 Transparent Financial Reporting An important fact often fotten by financial statement preparers and users is that the entire purpose of accounting, both financial and managerial, is to lower the cost of doing business. 640 ? The cost of capital is the cost a pany bears