【正文】 ter services and keep in touch with customers. Inter time and space constraints are not the characteristics of the convenience of our customers to maximize munication with the enterprise, customers can make use of the Inter in the shortest possible time in an easy way to access business services. At the same time, trading via the Inter to the entire enterprise can be achieved from the product quality, quality of service, such as transaction services to the entire process of quality control. On the other hand, enterprises can also be via the Inter with businessrelated panies and anizations build relationships and achieve winwin development. Inter as a channel of munication between the cheapest, it can help lower costs in the supply of businesstobusiness yet, distributors such as the establishment of collaborative partnerships. Cases such as in front of the puter pany Lenovo, through the establishment of ebusiness systems and management information systems with the distributors of information sharing, reduce inventory costs and transaction costs, and close cooperation between the two sides. Relating to the application of work theory will be the strategy behind the marketing services work in detail. (C) The work of soft marketing theory Marketing theory is soft against the industrial economy to the era of mass production for the main features of the strong sales of the new theory, the theory suggests that when customers buy products not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow iquette, etiquette on the work through the use of clever marketing to obtain desired results. It emphasizes the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read, so that consumers will be able to fortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising, 4 consumers are often forced to passive reception of advertising messages, bombing, and its goal is to impart information through continuous means the hearts of consumers impressed, as to whether the consumer was not willing to accept the need for need not be taken into account。s the concept of eyecatching. Direct Marketing Association of the United States for its definition is: a place to produce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction. Directly Marketing the key to the theory that work marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decisionmaking possible. (B) the work theory of relationship marketing Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be 2 recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets)。s experience and needs and take pulltype strategy to attract consumers concerned about the marketing effectiveness of enterprises to achieve. Network on the Inter to carry out marketing activities, in particular promotional activities must follow certain rules of work formation of virtual munities, some also known as iquette (Netiquette). Network marketing is soft iquette rules to follow based on the clever use of marketing to achieve a subtle effect. Marketing theory on work application software in the work marketing sales strategy specific details. (D) Network Integrated Marketing In the current postindustrial society, the tertiary industry in the development of the service se