【正文】 A.invite constant conflicts with passionate consumersB.obsessed with online shopping at certain Web sitesB. Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。故選B。故選D。 （1）考查細節(jié)理解。They are all famous tourist destinations.C.Blackwell once travelled there.Dillon Reservoir, Colorado.t go there by cars.（2）Which is suitable for someone looking for an undeveloped place for vacation? A.Visitors can39。It39。 ⒉Tellico Lake, Tennessees a big state park as well, Blackwell says. You39。 Need a fall fix? Try one from these great places. 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確掌握細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。s LongDistance Passenger Trains美國的長途客運列車事件是在11月11日，因此你可以在這一天有機會了解美國的交通運輸相關的事情，故選A。根據(jù)第一段的“Discovery Theater Presents Spirit of South Africa: Experience the energy, customs and cultures of South Africa as reflected in three distinctive regional(地方的) dances with instructor and performer Lesole Maine. ”探索劇院呈現(xiàn)的南非精神：體驗反映南非能量，習俗和文化的三個獨特的地方舞蹈，指導教師和表演者Lesole Maine。s collection during a threesession course. Each session focuses on a different work, providing inspiration for the flowers, greens and vases participants use to create beautiful arrangements. No experience is necessary. 6: 30 pm $115—$165（1）Which event should be the most appealing to people interested in dancing? Inspired Floral . Guardians of the Ocean. Theater presents Spirit of South Africa.39。Tuesday, November26 Tuesday, November 5 Discovery Theater Presents Spirit of South Africa: Experience the energy, customs and cultures of South Africa as reflected in three distinctive regional(地方的) dances with instructor and performer Lesole Maine. 10: 30 am and 12 pm $3——$9s romantic past,its present state and uncertain future. 10 am $90—$140 Smithsonian Inspired Floral (花卉): Learn the fundamentals of floral design while creating designs based on famous art in the Smithsonian39。 （1）考查推理判斷。根據(jù)文章第二段可知，America39。故選D。 ⒈Mackinac Island, Michigans a throwback to years past, a little town, and there39。 With nearly 400 miles of shoreline, this waterway flowing out of the Great Smoky Mountains is largely unexploited, wellprotected in its natural state. Fall visitors find a range of colors reflecting in the clean waters, says Blackwell, who vacationed in the area with his family as a child. The thick forest there just allows you to see more greenery and wildlife.s boating in Colorado, and you can see the mountains just before the snowball, Blackwell says.s a gem (寶石) in southern Indiana, says Blackwell, who grew up in the area. There are lots of different activities: canoeing, kayaking and fishing.（1）What is special about Mackinac Island? A.B.Visitors can39。Tellico Lake, Tennessee.C.Lake Monroe, Indiana.（3）What do the four places have in mon? A.B.Visitors can enjoy fall colors there.【答案】 （1）D（2）B（3）D 【解析】【分析】本文是一篇應用文，介紹了四個適合秋季度假的地方。即：無法通過乘汽車到達該島。因此，該地適合那些想到未被開發(fā)的地方度假的人們。故選D。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.deserve all the negative ments about them（3）Toyota Motor39。cooperating with supportive consumersD.故選D。例如，社交網絡的成員正