【正文】 consumersB.obsessed with online shopping at certain Web sitesB. Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。根據(jù)第一段中的“The movie theater is a fantasy land that takes the dreams of anyone. It attracts groups of different tastes. There are certain characteristics that distinguish these people from one another.”電影院是每個人的夢想之地。 （4）考查推理判斷。故選C。根據(jù)第一段中的“And the characteristics also help guide directors towards what is going to be the next big cinematic presentation.”這些特點也有助于指導(dǎo)導(dǎo)演走向下一個大型的電影展示，可知這篇文章對電影導(dǎo)演最有利。 The Couple Children39。 The movie theater is a fantasy land that takes the dreams of anyone. It attracts groups of different tastes. There are certain characteristics that distinguish these people from one another. And the characteristics also help guide directors towards what is going to be the next big cinematic presentation. 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。根據(jù)第一段中的“Good education is expensive. Some countries today have proven that belief to be wrong, though.” 良好的教育是昂貴的。根據(jù)Turkey部分中的“Some of these institutions teach in English while some in French and German.”可知，這些機(jī)構(gòu)中有一些用英語教學(xué)，有些用法語和德語教學(xué)，即土耳其的一些大學(xué)里開設(shè)法語授課。 Norway部分中的“Norway in a good option because you will not have to send a penny to anyone.”可知，申請挪威的大學(xué)的學(xué)生不必支付費用。 Italy offers almost free education to international students. When you have to pay as little as￡850 per year for quality education, then it is quite cheap. Besides, Italy has so much cultural heritage and history that students can learn about.（1）Which website can you visit if you tend to apply for a country free of charge? . org discoverthepotential. （2）Which country could be suitable for a Chine student skilled in French? ,..（3）whom is the passage intended for? students on tight budget. encouraged to study abroad. with adequate education funds. students with good performance.【答案】 （1）B（2）C（3）A 【解析】【分析】本文為一篇應(yīng)用文，介紹了大學(xué)學(xué)費低的四個國家。 Turkey Want to achieve your postgraduate degrees Even if you aim to achieve an undergraduate, Norway in a good option because you will not have to send a penny to anyone. This is possible because of the government39。 All the public universities in German do not ask for any education fees except administration fees which are quite affordable, no matter what your status. The English language is mon in Germany and most of these universities teach with English so it will be easier to get along as an international student. Turkey discoverthepotential. in Turkish are totally free of tuition costs, After payment of an affordable basic fee, the rest is free absolutely. Some of these institutions each in English while some in French and German. （2）考查細(xì)節(jié)理解。 （3）考查推理判斷。故選A。 The Regulars They are quick to get into the cinema and usually buy what is required by the female partner. What is usually a similar theme in their movies is at least a hinting at a love story of some sort. These groups are excellent test subjects for the production of Nicholas Sparks type movies as they feel like their love story is the next big production and thus directors are drawn towards them. （1）考查細(xì)節(jié)理解。根據(jù)The Couple部分中的“They are quick to get into the cinema and usually buy what is required by the female partner.”他們很快就能進(jìn)入電影院，通常會買女性伴侶要看的電影，可知一對夫婦中，通常是女性伴侶決定他們看到什么。故選A。 （5）考查主旨大意。故選A。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly