【正文】 ............................................................................. 10 P2P 發(fā)展的邏輯：網(wǎng)貸平臺(tái)準(zhǔn)確的定位 ............................................................... 10 P2P 發(fā)展前景分析 ................................................................................................... 10 第三章 公司概述 ........................................................ 11 企業(yè)名稱 .............................................................................................................................. 11 企業(yè)定位 .............................................................................................................................. 11 企業(yè)理想與使命 .................................................................................................................. 11 企業(yè)成長(zhǎng)戰(zhàn)略 ...................................................................................................................... 12 ................................................................................................................. 12 （ 12 年） ................................................................................................. 12 （ 34 年） ................................................................................................. 13 （ 57 年） ................................................................................................. 14 企業(yè)管理戰(zhàn)略 ...................................................................................................................... 14 ................................................................................................................. 14 ................................................................................................................. 16 ................................................................................................................. 16 激勵(lì)機(jī)制 .............................................................................................................................. 17 ................................................................................................................. 17 ................................................................................................................. 17 第四章 匯金 e 貸的服務(wù)項(xiàng)目及技術(shù)介紹 ...................................... 17 匯金 e 貸的業(yè)務(wù)及運(yùn)作模式 ............................................................................................. 17 業(yè)務(wù)分類 ................................................................................................................... 17 P2P 金融平臺(tái)運(yùn)作模式 ........................................................................................... 20 公司盈利模式分析 ............................................................................................................. 21 業(yè)務(wù)手續(xù)費(fèi) ............................................................................................................... 21 充值金和風(fēng)險(xiǎn)備用金的沉淀利息 .......................................................................... 21 客戶管理和信息提供費(fèi) .......................................................................................... 21 “旺位”費(fèi) ................................................................................................................ 21 廣告收入 .................................................................................................................. 22 微信營(yíng)銷 wxyx 微信營(yíng)銷 wxyx 企業(yè)合作分成 ........................................................................................................... 22 公司技術(shù)及網(wǎng)站設(shè)計(jì) .......................................................................................................... 22 基于云計(jì)算大數(shù)據(jù)技術(shù) ........................................................................................... 22 網(wǎng)站設(shè)計(jì) ................................................................................................................... 22 公司服務(wù)特色 ...................................................................................................................... 25 完善的風(fēng)險(xiǎn)控制體系 ............................................................................................... 25 風(fēng)險(xiǎn)備用金及小額風(fēng)險(xiǎn)保證金模式 ....................................................................... 25 提供優(yōu)質(zhì)化、便捷化服務(wù) ....................................................................................... 25 完善的客戶及交易信息保密體系 ........................................................................... 26 第五章 市場(chǎng)分析與預(yù)測(cè) .................................................. 26 市場(chǎng)調(diào)研分析 ................................................................................................................... 26 目標(biāo)市場(chǎng) ................................................................................................................ 26 市場(chǎng)容量 ................................................................................................................ 26 環(huán)境分析 PEST 模型 ........................................................................................................... 26 競(jìng)爭(zhēng)分析 .............................................................................................................................. 28 ........................................................................................................ 28 行業(yè)內(nèi)部競(jìng)爭(zhēng) ....................................................................................................... 29 SWOT 分析 .......................................................................................................................... 30 客戶分析 ............................................................................................................................. 32 ............................................................................................................. 32 ............................................................................................................. 32 產(chǎn)值預(yù)測(cè) ...........................................................................................