某咨詢?yōu)槿侵袊龅捻?xiàng)目(文件)
【正文】 ? Total staff around 4,000 * Under construction Source: Literature research, interview China RD base 中國 RD基地 ? Established in 1995 (IBM is one of the first MNCs that set up RD center in China)成立于 1995年 (IBM是最早在中國成立 R D的跨國貿(mào)易公司 ) ? Staffed over 100 people to research center and over 200 people to development center ? 研究中心的工作人員由 100多人發(fā)展到 200多人 ? Research focuses are China specific technology such as language recognition, handwriting input and puterized translation technology application in Chinaspecific environment and industry solution。 it is not a plete record of the discussion. Aug, 2023 SEC China010821BJIBM OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 競爭對(duì)手分析框架概況 4. Value chain strategy 價(jià)值鏈策略 5. Organization and ownership 組織和所有權(quán) 6. Financial performance 財(cái)務(wù)狀況 Focus on 重點(diǎn) ? Marketing, advertising and promotion 營銷、廣告及宣傳 ? Distribution (channel and sales force) ? 分銷 (銷售渠道和力度 ) ? Organization structure 組織機(jī)構(gòu) ? Ownership structure 所有權(quán)機(jī)構(gòu) ? Sales 銷售 ? Profit 利潤 2. Strategy 策略 3. Product/market 產(chǎn)品 /市場 ? Mission 任務(wù) ? Vision 展望 ? Corporate strategy ? 企業(yè)戰(zhàn)略 ? Market position ? 市場定位 ? Key product offerings 主要產(chǎn)品提供 ? Key customers 主體顧客 ? Pricing 價(jià)格 1. Background information 2. 背景信息 ? Location ? 位置 ? Management team ? 管理團(tuán)隊(duì) ? Starting year ? 開始年份 ? Number of employees ? 員工人數(shù) ? Era analysis ? 年代分析 2 SEC China010821BJIBM BACKGROUND INFORMATION 背景信息 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Pricing 3 SEC China010821BJIBM IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA IBM在中國逐步壯大 Location位置 Beijing北京 Managing director 總經(jīng)理 Managing director Zhou Weikun Starting year 開始年份 ? 1984 (representative office)代表處 ? 1992 (IBM China Co. Ltd.)IBM中國有限公司 Number of employees 員工人數(shù) Over 3000超過 3000 Key milestones 重要里程碑 ? Set up IBM Customer Association in 1984 ? 于 1984年成立了 IBM客戶協(xié)會(huì) ? Opened Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Nanjing, Xian, Chongqing offices 成立北京、上海、深圳、成都、廣州、南京、西安、重慶辦事處 ? Established customer service work covering dozens of China major cities 建立客戶覆蓋中國幾十個(gè)大城市的服務(wù)網(wǎng)絡(luò) ? Set up China purchasing center* in Shenzhen ? 在中國深圳成立采購中心 Background information背景信息 * IBM‘s purchase in china has increased from 30M USD in 1993 to 1B USD in 1998 Source: Literature research 4 SEC China010821BJIBM BACKGROUND INFORMATION 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corpo
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