某咨詢《銷售知識管理》(文件)
【正文】 :19: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 :19:0206:19Feb2312Feb23 1越是無能的人，越喜歡挑剔別人的錯兒。 2023年 2月 12日星期日 6時 19分 2秒 06:19:0212 February 2023 1空山新雨后，天氣晚來秋。 :19:0206:19:02February 12, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 , February 12, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 。 :19:0206:19Feb2312Feb23 1故人江海別，幾度隔山川。 Knowledge is not frozen.... ? Measure, measure, measure... against Business objectives PCE98424_Knowledge Mgmt and 169。20m Effect on Marketing margin for PharmaCo (163。 2023 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 6 McKinsey Knowledge Management should first be practiced in a pilot area Launch Planning Deliverables ? Mission critical learnings from previous launches. ? A launch planning campaign room. ? A core team of PharmaCo Knowledge Management practitioners ? Knowledge roles and required skill profiles for launch teams ? Who?s Who in product launch munity. ? An effective content management process. ? Assessment of IT enablers. Benefits ? Launch closer to approval date. ? Reduce duplication of effort in launch process. ? Increased adoption rate through closer involvement of key Stakeholders ? Improving future launch management capability through establishing knowledge roles and capabilities in Marketing Example of a Pilot Area PCE98424_Knowledge Mgmt and 169。 2023 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 3 McKinsey A number of Business issues were to be adressed... ? Knowledge in the anisation tends to be isolated in Silo?s and therefore poorly exploited ? There are many examples of ?reinventing the wheel? ? PharmaCo is presently meeting market demand through increased sales personnel at the expense of improving their effectiveness ? Mechani
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