【正文】 able policies 地方主義 (地方經(jīng)濟(jì)發(fā)展要求 ) Local protectionism 聯(lián)營主義 (來自主機(jī)廠的保護(hù)傘 ) Business affiliates 經(jīng)濟(jì)地位 (技術(shù)移植與土生土長 ) Transplant and selfdeveloped “游戲淺規(guī)則 ”(中國特色 ) “Game rules” 外部競爭力 External Competiveness 外部競爭力的特點(diǎn) Features of External Competitiveness 與生俱來 Granted by others 歷史淵源 Historical reasons 存在的必要 Necessity to exist 發(fā)展的需要 Necessity to development 相對(duì)性 —時(shí)間、地點(diǎn) Relative to exist—time, location 第一負(fù)責(zé)人企業(yè)家素質(zhì) 1st leader’s characteristics 企業(yè)發(fā)展戰(zhàn)略的確立 Clear developing strategy 制度與法規(guī)的制定和實(shí)施 Effective Policies and execution 人力資源的獲取 Availability to Human Resources 財(cái)務(wù)管理與成本控制能力 Finance management and cost control 企業(yè)文化的確立 Corporate culture … 內(nèi)部競爭力 Internal Competiveness 需要長時(shí)間打造 Takes long time to build up 有可能長久保持 Could maintain long time 各方面均強(qiáng) “木桶 ”效應(yīng) Woodenbarrel Effect 買不到、偷不走、學(xué)不著 Firmly planted 真正的 “克敵制勝 ”的法寶 Effective method in petion 內(nèi)部競爭力的特點(diǎn) Features of Internal Competitiveness 競爭力強(qiáng)的企業(yè)的表現(xiàn) Observation to Strong Competitiveness 第一負(fù)責(zé)人的 “領(lǐng)袖魅力 ” First leader’s “personnel attraction” 敬業(yè)精神與工作態(tài)度 Working attitude and spirit 成功的成本控制手段 Effective way to control cost “立竿見影 ”的獎(jiǎng)懲機(jī)制 Performance award/punish mechanism “可望又可及 ”的期權(quán) MBO 第四部分 Portion IV 企業(yè)競爭力提升方法 The Why to Develop Competitiveness “公平競爭 ” Fair petition 抱怨 (民企、國企、外企 ) Strong plaints from all parties 提高企業(yè)競爭力的對(duì)策 1 The Way to Improve Competitiveness1 到國際舞臺(tái)上參與 “公平條件下 ”的競爭 Participate global petition under “Fair and Equal” business conditions “短、平、快 ”方法 The Most Effective Way 1,835 4,428 6,126 8,761 13,600 15,500 23,200 35,100 43,636 46,754 61,000 82,000 110,000 38% 43% 55% 14% 50% 51% 24% 7% 30% 34% 34% 0%20%40%60%80%100%120%140%160%020,00040,00060,00080,000100,0001998 1999 2023 2023 2023 2023 2023 2023 2023 2023 2023(F)2023(E)2023(E)Annual sales revenue Yearly increase rate亞新科集團(tuán)出口實(shí)踐 ASIMCO Group Export by Years 千美元 $ 1,000 跨國公司中國采購機(jī)構(gòu)示意圖 Int’l Companies’ Purchase Team Metrics 總監(jiān) 供應(yīng) 采購 物流 質(zhì)量 技術(shù) 供應(yīng) 采購 物流 質(zhì)量 技術(shù) 供應(yīng) 采購 物流 質(zhì)量 技術(shù) 業(yè)務(wù) 2 中國 業(yè)務(wù) 1 中國 業(yè)務(wù) 3 中國 總監(jiān) 總監(jiān) 總監(jiān) 總監(jiān) 集團(tuán)中國公司 采購副總業(yè)務(wù) 3 集團(tuán)印度公司 采購副總業(yè)務(wù) 2 采購副總 中國 采購副總集團(tuán) 采購副總業(yè)務(wù) 1 采購副總 印度 采購副總 墨西哥 集團(tuán)墨西哥公司 Mexico Operations Dir. S SDE BUY LOG SQE TEC SDE BUY LOG SQE TEC SDE BUY LOG SQE TEC BU2 CHN BU1 CHN BU3 CHN Dir. B Dir. L Dir. S Dir. T China Operations Pur. VP BU3 India Operations Pur. VP BU2 Pur. VP CHN Pur. VP Group Pur. VP BU1 Pur. VP INA Pur VP Mex. 跨國公司中國采購機(jī)構(gòu)示意圖 Int’l Companies’ Purchase Team Metrics 加大研發(fā)投資比例 Increase Capital Investment in RD 提高企業(yè)競爭力的對(duì)策 2 The Way to Improve Competitiveness2 Rank Company Country Invest.($mil) as % of sales 1 Pfizer USA 3, 2 Ford Motor USA 3, 3 Johnson Johnson USA 3, 4 Microsoft USA 3, 5 DaimlerChrysler Germany 3, 6 Toyota Motor Japan 3, 7 GlaxoSmithKline UK 3, 8 Siemens Germany 3, 9 General Motors USA 3, 10 Samsung Electronics South Korea 3, 11 Intel USA 3, 12 SanofiAventis France 2, 13 IBM USA 2, 14 Volkswagen Germany 2, 4 15 Roche Switzerland 2, 16 Novartis Switzerland 2, 17 Nokia Finland 2, 9 18 Merck USA 2, 19 Matsushita Electric Japan 2, 20 Robert Bosch Germany 2, 2023世界研發(fā)投資最大 100家公司 1 2023 Top 100 Firms by RD Investment1 Rank Company Country Invest.($mil) as % of sales 21 Sony Japan 2, 22 Honda Motor Japan 2, 23 BMW Germany 2, 24 Motorola USA 2, 25 Cisco Systems USA 2, 26 Ericsson Sweden 2, 27 AstraZeneca UK 1, 28 EADS Netherlands 1, 29 Nissan Motor Japan 1, 30 HewlettPackard USA 1, 31 Hitachi Japan 1, 32 Amgen USA 1, 33 Boeing USA 1, 34 Bayer Germany 1, 35 Renault France 1, 36 Eli Lilly USA 1, 37 Toshiba Japan 1, 38 Wyeth USA 1, 39 BristolMyers Squibb USA 1, 40 General Electric USA 1, 2023世界研發(fā)投資最大 100家公司 2 2023 Top 100 Firms by RD Investment2 Rank Company Country Invest.($mil) as % of sales 41 Peugeot (PSA) France 1, 42 AlcatelLucent France