央視市場(chǎng)研究(文件)
【正文】 cine on the whole in terms of ad spending. C at e gor y S u b c at e gor y 2022 R an k i n g2022R an k i n gR e a l e s t a t e I n du s t r i a l s a l e / r e n t a l 3 7T oi l e t r i e s F e m a l e c os m e t i c s 64 91H om e e l e c t r i c a l A i r C on di t i on e r amp。 l ot i on 15 24P h a r m a c e u t i c a l B a by ph a r m a c e u t i c a l 16 39P h a r m a c e u t i c a l L i v e r M e di c i n e 26 37C l ot h i n g C l ot h i n g e n t e r pr i s e 52 79L e i s u r e P a r k/ A m u s e m e n t P a r k 43 57L e i s u r e H ot e l 51 63L e i s u r e T r a v e l s e r v i c e 67 101Subcategories, ad spending decrease Study of subcategories ad spending reveals, 90%80%70%60%50%40%30%20%10%0%Industrialsale/rentalFemale cosmeticsAir Conditioner amp。 lotionBaby pharmaceuticalLiver MedicineClothingenterprisePark/Amusement ParkHotelTravel serviceAd spending decrease（ %）Subcategories, ad spending decrease TV Commercials during SARS period, focusing on reminding people how to fight again SARS： 1. Besides Cleaners,more products build their ad munication on “Antigerm/Cleaning” in order to gain the selling point during “SARS” period. ? Dettol to : “Washing clothes is not only aiming at clean, but also health and safe” ? HCG newest sanitary washing equipment address having super “Antigerm” function 2. Health food munication： r
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