【正文】 ? Shipment Exercise 3 45 AGENDA ?Customer conversation ?Order entry into system Exercise 3 ?Scheduling ?Production ? Packaging ? Shipment Distribution Manufacturing Order Taking 46 TO DISPLAY INFORMATION EFFECTIVELY, YOU NEED TO Focus on your audience and what they need/want to know ? Start with their concerns ? Tell their story, not your story Focus on key concepts and characters ? From audience’s perspective ? To make text more coherent ? To provide context for the audience Organize slides around the audience and the important concepts, characters 47 THE SLIDE—THE BASIC BUILDING BLOCK TITLE BODY Support for main point ? Words ? Schematic ? Table ? Graph(s) TAKEAWAY, OR TRANSITION TO NEXT SLIDE May be oral Main point of the slide Notes, Source 48 HOW TO MAKE SLIDES USER FRIENDLY Title ? Context at beginning ? New information at end Body ? Consistent subjects for main points the concepts and characters ? Simple grammatical structure and parallel style 49 THE TRANSITION RELATES THIS SLIDE TO THE NEXT ONE Keeps the story going Summarizes the slide, reiterates the main point, or draws out implications Can be written or oral The slide39。 BCG analysis Example 22 MARKET PROJECTION PRIMARILY BASED ON COUNTRY STATISTICS AND CONSUMER RESEARCH Projection Methodology China market potential Parameters Drivers Source Volume Growth Revenue of babies % on BF Average consumption Average price by product type Weighted volume X X X Future trend of parameters ? Birth rate ? Population ? Geography ? Ine ? Age of baby ? Usage behavior ? Product by stage ? Manufacturer ownership ? Package type ? Share ? Birth growth rate ? BF usage trend ? Price trend ? Consumer research ? Crosscountry parison ? Statistics Bureau ? Competitive analysis ? Store checks ? Trade interviews ? Statistics Bureau ? Consumer research ? Desk research ? ERC report ? Competitive interviews Example 23 WHAT DO YOU WANT TO SAY? Column Pie Line Stacked Column Map Bubble Relationship Multiple Pie Area Bar Spider Scatter Changes over time Parts of a whole Comparison of several items or places Relationships between variables Descriptive Explanatory Simple information Complex information When to use what? 24 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Time Series, Use a Column or Line Chart Western cultures read time as moving from left to right ? Common convention Use a column or stacked column chart if ? Fewer than ten or so time periods ? Data is accumulated in discrete occurrences ., periods of production Use a line or area chart if ? More than ten or so data points/periods ? Data is continuous or cumulative ., number of stores, stock prices by days ? Trends (., slopes) are the point you want to make 25 GROWTH IN TRADE FINANCE SLOWED AND WILL REMAIN SLUGGISH Trade finance expected to decline 10% in 1998 232513152422190510152025301992 1993 1994 1995 1996 1997 1998ETotal trade finance (US$B) 15% 27% 16% 9% ? Slowdown in external trade has contributed to the decline ? Expected trade set back in the near future will further make trade finance decline Source: HK banking industry。 Consulting Analysis 117 (61) 56) 290 (32) 258) 7 (50) (43) 30 (37) (7) 92 (11) 81) 419 (130) 289) 155 (98) 57) 224 (79) 145) 5 (19) (14) 384 (196) (188) 69 (99) (30) 75 (7) 68) 34 (31) 3) 366 (46) 320) 1,721 1,464 (570) 894) Starting Base Won + Lost = Competitor A Net 91 (68) 23) 267 (19) 248) 5 (82) (77) 31 (37) (6) 109 (11) 98) 412 (149) 263) 98 (155) (57) 218 (97) 121) 0 (21) (21) 316 (273) 43) 102 (90) 12) 75 (19) 56) 26 (33) (7) 312 (45) 267) 1,866 1,334 (677) 657) Starting Base Won + Lost = Competitor B Net Total Super Prem. 60 (98) (38) Product 1 198 (56) 142) Product 2 6 (52) (46) Product 3 25 (81) (56) Other 153 (29) 124) Total PFC 382 (218) 164) Near Prem. Product 1 97 (218) (121) Product 2 79 (224) (145) Product 3 ) Other 1 (55) (54)