【正文】
能夠?yàn)橄M(fèi)者提供特殊利益的方式和方法。一個(gè)企業(yè)要保持持久的競爭力,必須適應(yīng)傳統(tǒng)產(chǎn)業(yè)和新興產(chǎn)業(yè)的動(dòng)態(tài)變化,著眼于全球范圍考慮產(chǎn)品前景,根據(jù)進(jìn)入更有吸引力的產(chǎn)業(yè)情況建立相應(yīng)競爭優(yōu)勢;同時(shí)要以國際眼光制定企業(yè)的總體戰(zhàn)略,確定經(jīng)營方向、產(chǎn)品結(jié)構(gòu)和競爭層次。在企業(yè)不斷發(fā)展的同時(shí),企業(yè)核心競爭能力也會(huì)與日俱增。波特在《競爭優(yōu)勢》一書 中提出了企業(yè)盈利的 5 種競爭作用力:新的競爭對(duì)手入侵、替代產(chǎn)品的威脅、客戶的侃價(jià)能力、供應(yīng)商的侃價(jià)能力、現(xiàn)存競爭對(duì)手之間的競爭。發(fā)展經(jīng)濟(jì)學(xué)中一個(gè)重要的概念是 “適當(dāng)?shù)募夹g(shù) ”,就是在一定發(fā)展階段的一定成本條件下,使企業(yè)能夠贏利而不是使之虧損的技術(shù),才是比較優(yōu)勢得以充分發(fā)揮的技術(shù) 。面對(duì)強(qiáng)大的競爭對(duì)手,我國企業(yè)應(yīng)當(dāng)集 中力量在某一行業(yè)內(nèi) “做強(qiáng) ”,再通過全球擴(kuò)張 “做大 ”。這就提醒我們,應(yīng)當(dāng)根據(jù)企業(yè)自身的優(yōu)勢、劣勢和外部因素來制定正 確的戰(zhàn)略定向。前者是指企業(yè)通過從事符合自身資源條件與能力的某一領(lǐng)域的生產(chǎn)經(jīng)營業(yè)務(wù),來謀求企業(yè)的不斷發(fā)展。所以,企業(yè)要盡快將計(jì)算機(jī)引入信息管理,盡快完成信息管理電子化、數(shù)字化和網(wǎng)絡(luò)化;暫不具備上述條件的也必須強(qiáng)化信息機(jī)構(gòu)建設(shè),建立信息網(wǎng)絡(luò)。在這種模式下,神火集團(tuán)多年來還形成了獨(dú)具特色的管理風(fēng)格,如雷厲風(fēng)行的工作作風(fēng),表現(xiàn)在全體員工的 “三盡、四不推 ”上,即盡職、盡責(zé)、盡快地干好自己的工作;今天的事不往明天推、自己的事不往別人身上推、本單位應(yīng)該辦的事不往其它單位推和下級(jí)應(yīng)該辦的事不往上級(jí)推。 2 形成有特色的管理模式 培育適宜核心能力成長的管理模式 管理是提高企業(yè)核心競爭能力的重要途徑。目前,我國企業(yè)缺少專業(yè)技術(shù)人才和市場開發(fā)、管理方面的人才,是制約核心能力形成的一個(gè)重要原因。 and vacancies from the market looking for opportunities is through changes in consumer demand analysis, to find self – Has been able to provide consumers with special interests and methods. Profitable from the point of view, there are petitive technologies will not necessarily shall be hightech. An important development in economics is the concept of appropriate technology, that is, a certain stage of development of a cost conditions, to enable enterprises to make profit rather than lossmaking technology, is brought into full play the parative advantages of the technology. Continue to cultivate a petitive advantage, analysis of enterprises must calm the industry itself, and be good at discovering new points of economic growth. An enterprise to maintain longlasting the petitiveness of traditional industries must adapt to new industries and the dynamic changes, focusing on products to consider the prospect of a global scale, according to Jin ,More attractive to the industry to establish petitive advantage accordingly。s core petitiveness of the road there are two: First, professional development path, the path to diversification. While the former refers to enterprises engaged in their own resources in line with the conditions and the capacity of the field of production and operation of a business, to seek business. Continue to develop. The latter refers to enterprises engaged in a number of products or sectors of production and management business, expansion of enterprises. Typically, panies do not have a field of the advantages of the first, generally do not easily engage in diversified development. According to Fortune magazine Statistics,