【正文】 equipment—are now separated from variable costs of electricity sales such as fuel. Regulators annually readjust those fixed rates—up or down—a maximum of 3 percent to ensure that the pany gets no more or less than it has been regulated to receive. But customers should benefit, too, as utility efficiency programs cut energy use and energy bills—something the pany is trying hard to do so it can win a bonus if it meets or exceeds energycutting goals. Before there was almost a disincentive to go hard at efficiency because we weren39。re not absolutely opposed to decoupling. It39。s interest in green issues has been limited to the green that spend: and makes the world go round. (That, and Martians.) As for environmentalism, TV is where people watch SUV ads on energysucking giant screens that are as thirsty as a Bavarian at Oktoberfest. But with the greening of politics and pop culture—from Al Gore to Leo DiCaprio to Homer and Marge in The Simpsons Movie—TV is jumping on the biodieselfueled bandwagon. In November, NBC (plus Bravo, Sci Fi and other sister channels) will run a week of greenthemed episodes, from news to sits. CBS has added a Going Green segment to The Early Show. And Fox says it will work climate change into the next season of 24. (Dammit, Chloe, there39。s] heritage, says Pla Green president Eileen O39。s appeal to schedule it in sweeps. It39。ll probably be more in the props. We might see somebody drive a hybrid. Will it work? Green is a natural fit on cable lifestyle shows or news programs—though enlisting a news division to do advocacy has its own issues. But manding a sit like The Office to work in an earnest environmental theme sounds like the kind of highhanded . directive that might be satirized on, well, The Office. Even Begley—formerly of St. Elsewhere—notes that the movie Chinatown worked because it kept the subplot about the water supply in Los Angeles well in the background: It39。s idea to change the red carpet, no kidding, to green. The most potent message may be seeing Hollywood walk the walk, in a town in which people prefer to drive. 11. Which of the following does not serve as the example to support the statement TV is jumping on the biodieselfueled bandwagon (para. 2)? (A) MTV: The Real World: Hollywoodwill be set in a green house. (B) NBC: The program of the Deal or No Deal will be continued. (C) NBC: A week of greenthemed episodes is being planned. (D) CBS: A Going Green program has been added to The Early Show. 12. By stating that Clearly this is not all pure altruism. (para. 4), the author is _______. (A) highly appreciative (B) somewhat critical (C) ironic and negative (D) subjective and passionate does the author mention in paragraph 4 the two groups the works are fond of? (A) They are the main target of the consumption medium. (B) They are the advocates of green movement. (C) They are most representative of today39。s quite difficult for TV to integrate its motives. 15. It can be concluded from the passage that product placement (para. 8) is a kind of _______. (A) modity exhibition (B) display of products (C) indirect advertising (D) direct promotion strategy Questions 1620 Military victories, trade, missionary zeal, racial arrogance and a genius for bureaucracy all played welldocumented roles in making the British Empire the largest the world has known. Rather less well understood was the importance of the moustache. A monumental new history, The Decline and Fall of the British Empire by Piers Brendon, promises to restore this neglected narrative to its rightful place in the national story. Dr Brendon, a Fellow of Churchill College, Cambridge University, argues that colonial moustaches had a clear practical purpose: to demonstrate virility and intimidate the Empire39。s apologetic wisps. This analysis of the growth of the stiff upper lip is an essential strand of Dr Brendon39。 and the Cardigan39。 thanks to Hitler39。s subject peoples (para. 2) can best be interpreted as _______. (A) bravery (B) masculinity (C) maturity (D) puberty to the passage, the Crimean War which witnessed the development of different patterns of the British moustache was fought ________. (A) in the early 19th century (B) in t。s faint moustache Britain39。s own urgent domestic priorities, meant that the Empire was doomed. The moustache too was in terminal decline. It had bee a joke thanks to Charlie Chaplin and Groucho Marx. It had bee an international symbol of 39。s Bombay regiment. The fashion took Britain by storm as civilians imitated their heroes. Dr Brendon writes: During and after the Crimean War, barbers advertised different patterns in their windows such as the 39。s officers, finding full expression in Lord Kitchener39。s an unlikely marriage of motives. (para. 5)? (A) Adsupported TV has consistent motives. (B) The main target of adsupported TV is to persuade viewers to buy more. (C) It39。 making and watching rightminded shows isn39。s and Home Depot. Of course, there are green alternatives to mon purchases: renewable wood, Energy Star appliances, hybrid cars. But sometimes the greener choice is simply not to buy so much junk—not the friendliest sell to advertisers. The bigger hurdle, though, may be creative. How the NBC shows will work in the messages is still up in the air. (Will the Deal or No Deal babes wear hemp miniskirts? Will the Bionic Woman get wired for solar?) Interviewed after the 24 announcement, executive producer Howard Gordon hedged a bit on Fox39。s owner, General Electric, has managed to sell one or two. When you have them being a market leader and saying this makes good business sense, people listen to that on [the TV] side, says Lauren Zalaznick, Bravo Media president, who is heading NBC39。s going to melt in 15 minutes!) On HGTV39。s critical. is the main idea of the passage?