【正文】 the Web interface. Imagine trying to watch a baseball game through a cardboard tube versus seeing the game with no obstructions. When it es to Twitter, TweetDeck lets you see the entire game. By using TweetDeck, you can create groups of people you want to follow, do searches for keywords and hashtags, and use any of six builtin URL shorteners, including and (It doesn’t Include however.) Adobe AIR Adobe AIR is a crossplatform application that runs on Windows, Mac, and Linux. If a program runs on Adobe AIR, and your puter runs on Windows, Mac or Linux, that program can run on your puter. When you download a program that runs on Adobe AIR, the installation application performs a check to see whether you already have Adobe AIR on your you don’t have it, the installation application asks whether you want to download it. Or you can download Adobe AIR directly at . With a few exceptions, you should use TweetDeck for all your twittering. Send and receive tweets。標(biāo)題： Being Productive with Your Twitter Marketing Plan 原文： If you want to have longterm success with Twitter (and other socialmedia), you need to effectively manage your time and avoid burnout. If you’re like me, you’re a busy professional and probably have more than 20 different things to do before 8:00 . and 30 things to do before noon. But if you can spare 15 to 30 minutes a day, you can get the most out of Twitter through repetition, planning, and being proactive. This chapter takes a look at how proper planning and support can help you maximize your time on Twitter. If you follow the advice in the following pages, you can successfully manage your time and content on Twitter. Creating a TimeManagement Strategy for Twitter ―I don’t have time,‖ many people say when they explore Twitter and other social media tools. ―I’m already too busy, how am I supposed to squeeze in one more thing?‖ ―It’s like eating an elephant,‖ I sometimes say to these people (because I’m a little clever and more than a little weird). ―You eat it one bite at a time.‖ Building and Implementing Your Twitter Marketing Roadmap Managing Twitter involves managing your time. If you look at Twitter as some big elephant that you have to eat all at the same time, you’ll never get it done. But if you start small — one bite at a time — you can master the thing in less than a week. Avoiding Twitter overload At times, you may bee overwhelmed by all the information, content, friend requests, questions, ments, suggestions, and ideas that your followers are sharing on a consistent basis. This feeling has a name: It is called a social media overload or Twitter overload. Just don’t let it get to the point of a brain hemorrhage or a heart attack! Time management and effective use of tools can help you keep your head above water. Like with any problem, you can always spot warning signs before the worst part hits you right in the face. Bam! You fall off the edge and get overwhelmed. When you bee overwhelmed, your Twitter marketing and usage will fall down the tubes, and you’ll have no idea where to go from there. You’d rather not get to that point, right? In that case, watch out for these symptoms in your quest for Twitter domination: ? Sleep deprivation: You may find yourself using Twitter at times not best suited to your sleep routine. Maybe you wake up in the middle of the night with the extreme urge to tweet something absolutely ridiculous. A midnight tweet actually matters only when you have a dream you need someone to remember for you. But be honest, who really cares about your dream? ? Inbox overload: If your Inbox is overrun with Twitter requests, direct messages, and follower status updates, you need to take a step back a nd reevaluate your use of your Inbox as a Twitter notification center. You can go about silencing Inbox overload for eternity in one of two ways: ? Set up a folder to catch all your ining Twitter announcements, and then set aside a couple of minutes every day to go through your Twitter folder. This separate folder keepsyou’re your Twitter out of your Inbox — so you don’t open your Inbox and see a gazillion messages from Twitter, giving you a nervous breakdown. ? Turn off updates in the settings of your Twitter profile. To do this, click the Settings link at the top of any page on Twitter, choose the Notices tab, and uncheck all the check boxes on the page. This stops s from being sent out when new people follow you and when other Twitter users send you Direct Messages. Additionally, you can kill your subscription to the Twitter newsletter。 more than likely, do some shopping。 and create groups of clients, petitors, indu