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? Thirsty for new info (trends, tech, etc.) ? Strong support of reform and development ? Openness to int’l coverage and perspective ? Tightened restriction of mercial stories ? Tight editorial control ? Quality of reporting fluctuates ? Higher turnover Media and Journalists in China 5 ? Each es with his / her own style, level of ethics, expertise, knowledge and personality ? Each one, however junior or senior, demands respect, attention and patience Media and Journalists in China 6 ? Facts and Figures ? Access to the senior managers and firsthand info ? Exclusiveness ? Juicy stuff and localized materials ? News amp。 but more importantly, is the professionalism and quality of a media relations specialist / manager