【正文】 ________________________________________________________________________________________________________________________________________________《商業(yè)計(jì)劃書(shū)》編制參考 第 頁(yè) 5技術(shù)開(kāi)發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專(zhuān)業(yè)__________職稱(chēng)______________畢業(yè)院校____________________戶(hù)口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績(jī)： 著重描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分 產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述 (這里主要介紹擬投資的產(chǎn)品 /服務(wù)的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類(lèi)產(chǎn)品 /服務(wù)的比較，本公司產(chǎn)品 /服務(wù)的新穎性、先進(jìn)性和獨(dú)特性，如擁有的專(zhuān)門(mén)技術(shù)、版權(quán)、配方、品牌、銷(xiāo)售網(wǎng)絡(luò)、許可證、專(zhuān)營(yíng)權(quán)、特許權(quán)經(jīng)營(yíng)等 。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________詳細(xì)描述本公司產(chǎn)品/服務(wù)的競(jìng)爭(zhēng)優(yōu)勢(shì)（ 包括性能、價(jià)格、服務(wù)等方面 ）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)網(wǎng)絡(luò)和用戶(hù)技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________《商業(yè)計(jì)劃書(shū)》編制參考 第 頁(yè) 9第四部分 研究與開(kāi)發(fā)公司已往的研究與開(kāi)發(fā)成果及其技術(shù)先進(jìn)性（ 包括技術(shù)鑒定情況、獲國(guó)際、國(guó)家、省、市及有關(guān)部門(mén)和機(jī)構(gòu)獎(jiǎng)勵(lì)情況 ）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測(cè)標(biāo)準(zhǔn)情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________國(guó)內(nèi)外情況，公司在技術(shù)與產(chǎn)品開(kāi)發(fā)方面的國(guó)內(nèi)外競(jìng)爭(zhēng)對(duì)手（5 家）情況，以及公司為提高競(jìng)爭(zhēng)力擬采取的措施。競(jìng)爭(zhēng)對(duì)手 市場(chǎng)份額 競(jìng)爭(zhēng)優(yōu)勢(shì) 競(jìng)爭(zhēng)劣勢(shì)本公司市場(chǎng)銷(xiāo)售有無(wú)行業(yè)管制，公司產(chǎn)品進(jìn)入市場(chǎng)的難度分析_______________________________________________________________________________________________________________________________________________________________公司未來(lái) 3 ~ 5 年的銷(xiāo)售收入預(yù)測(cè)（融資不成功情況下）（萬(wàn)元）年 份 第 1 年 第 2 年 第 3 年 第 4 年 第 5 年銷(xiāo)售收入市場(chǎng)份額公司未來(lái) 3 ~ 5 年的銷(xiāo)售收入預(yù)測(cè)（融資成功情況下）（萬(wàn)元）《商業(yè)計(jì)劃書(shū)》編制參考 第 頁(yè) 13年 份 第 1 年 第 2 年 第 3 年 第 4 年 第 5 年銷(xiāo)售收入市場(chǎng)份額第六部分 營(yíng)銷(xiāo)策略產(chǎn)品銷(xiāo)售成本的構(gòu)成及銷(xiāo)售價(jià)格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果產(chǎn)品已經(jīng)在市場(chǎng)上形成了競(jìng)爭(zhēng)優(yōu)勢(shì)，請(qǐng)說(shuō)明與哪些因素有關(guān)（ 如成本相同但銷(xiāo)售價(jià)格低、成本低形成銷(xiāo)售價(jià)格優(yōu)勢(shì)、以及產(chǎn)品性能、品牌、銷(xiāo)售渠道優(yōu)于競(jìng)爭(zhēng)對(duì)手產(chǎn)品，等等 ）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷(xiāo)售網(wǎng)絡(luò)、銷(xiāo)售渠道、設(shè)立代理商、分銷(xiāo)商方面的策略與實(shí)施________________________________________________________________________________________________________________________________________________________________________________________________________________________《商業(yè)計(jì)劃書(shū)》編制參考 第 頁(yè) 14_____________________________________________________________________在廣告促銷(xiāo)方面的策略與實(shí)施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷(xiāo)售價(jià)格方面的策略與實(shí)施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷(xiāo)售隊(duì)伍方面的策略與實(shí)施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實(shí)施______________________________________________________________________________