【正文】 ..............................................8五、價值評估 ......................................................................................................................................................9六、公司管理 ......................................................................................................................................................91．管理隊伍狀況 ...........................................................................................................................................92．外部支持： .............................................................................................................................................103．董事會： .................................................................................................................................................10七、組織、協(xié)作及對外關(guān)系： ........................................................................................................................10八、知識產(chǎn)權(quán)策略 ............................................................................................................................................11九、場地與設(shè)施 ................................................................................................................................................12十、風(fēng)險 ............................................................................................................................................................12第三章：市場分析 ................................................................................................................................................13一、市場介紹 ....................................................................................................................................................13二、目標市場 ....................................................................................................................................................14三、顧客的購買準則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................16五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................17一、競爭者 ........................................................................................................................................................17二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者 [A， B 等 ] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................19一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................20三、未來產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲運 ................................................................................................................................................20五、包裝 ............................................................................................................................................................212 / 41六、實施階段 ....................................................................................................................................................21七、服務(wù)與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................23實時銷售方法 .........................................................................................................................................23產(chǎn)品定位 .................................................................................................................................................23三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價策略 ....................................................................................................................................................26產(chǎn)品、服務(wù)： .........................................................................................................................................26產(chǎn)品 /服務(wù) B ............................................................................................................................................27六、市場聯(lián)絡(luò)； ................................................................................................................................................27貿(mào)易展銷會 .......................................................