【正文】 .................................................................................... 21 第二部分：項(xiàng)目分析 ...............................................................................................................................................28 項(xiàng)目概況 .......................................................................................................................................................28 目概述 ................................................................................................................................................28 目 經(jīng)濟(jì) 技 術(shù) 指 標(biāo) ................................................................................................................................28 目周 邊 配套 ........................................................................................................................................28................................................................................................................................................29 品構(gòu)成 ................................................................................................................................................29 品價(jià) 值 梳理 ........................................................................................................................................29........................................................................................................................................................43 標(biāo) 客 戶 群定位 ....................................................................................................................................43 場(chǎng) 形象定位 ........................................................................................................................................45第三部分：項(xiàng)目營銷總策略 ...................................................................................................................................4營銷定位 .....................................................................................................................................................4項(xiàng)目整體營銷目標(biāo) .....................................................................................................................................4品牌導(dǎo)入策略 .............................................................................................................................................4入市時(shí)機(jī)選擇 .............................................................................................................................................50第四部分：銷售策略 ...............................................................................................................................................5銷售節(jié)奏控制策略 .....................................................................................................................................5客戶積累策略 .............................................................................................................................................5價(jià)格策略 .....................................................................................................................................................5實(shí)現(xiàn)銷 售均價(jià) ......................................................................................................................................5入市價(jià)格 設(shè)計(jì) ......................................................................................................................................5銷 控策略 ..............................................................................................................................................55第五部分：推廣策略 ...............................................................................................................................................56........................................................................................................................................56............................................................................................................................57 城品牌與本 項(xiàng) 目品牌的互 動(dòng) 關(guān)系 ....................................................................................................57 目品牌的 導(dǎo) 入表 現(xiàn) ............................................................................................................................58................................................................................................................................................59........................................................................................................................................................59........................................................................................................................................................60 ................................................................................................................................................60 助媒體 ................................................................................................................................................61第六部分：階段營銷、推廣執(zhí)行 計(jì)劃 ....................................................................................................................63........................................................................................................................................63 導(dǎo) 入期 【2022年 9月 2022年 4月 】...................................................................................................63 目形象 傳 播期 【2022年 5月 】 ..............................................................................................................67 盤強(qiáng)銷 期 【2022年 6月 】 ......................................................................................................................69 續(xù) 推廣期 【2022年 78月 】...................................................................................................................71 盤 期 【2022年 910月 】.....................................................................................................