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and new destinations that are trying to acquire a significant and growing market share. The success of tourist destinations thus depends on their regional tourist petitiveness in terms of the attractiveness characteristics (or quality profile) that make up the tourist strength of a certain area (see also [Agrawal, 1997], [Butler, 1980] and [Hovinen, 2020]). The dynamic nature of tourist channel petition requires destinations to be able to bine and manage their tourist resources in order to gain petitive advantage (see Teece, Pisano, amp。 Martin, 2020: p. 1107). In the tourist field petition among territorial areas is usually not centred on the single aspects of the tourist product (environmental resources, transportation, tourism services, hospitality, etc.), but on the tourist destination as an integrated and pound set of tourist facilities for the client ([Buhalis, 2020] and [Ritchie and Crouch, 2020]). As a consequence, destinations have to face the challenge of managing and organizing their scarce resources efficiently in order to supply a holiday experience that must outperform alternative destination experiences on the tourist market. Consequently, in the recent literature the analysis and measurement of tourist destination petitiveness have attracted increasing interest ([Alavi and Yasin, 2020], [Crouch and Ritchie, 1999], [Enright and Newton, 2020], [Kozak, 2020], [Kozak and Rimmington, 1999], [Ritchie and Crouch, 2020] and [Ruhanen, 2020]). Our study seeks to provide an assessment of the relative petitiveness of tourist regions based on an analysis of tourists39。 satisfaction, the protection of natural resources, the sustainability of the local culture, and the like play a role in a balanced tourist portfolio. In our analysis, the multidimensional satisfaction of visitors/tourists is investigated in a broader setting. In the spirit of the resource based view (RBV) ([Barney, 1991], [Eisenhardt and Martin, 2020], Grant, (2020) and [Wernerfelt, 1984]), we