module4unit1第七課時(shí)課件(nx)(已修改)
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【正文】 Project Developing an ad campaign 南京五中 黃祖明 方玉勇 Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? An ad campaign is an anized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind。 *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research。 *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to
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