旅游業(yè)的網(wǎng)絡(luò)營銷發(fā)展態(tài)勢及對策論文(已修改)
2025-07-06 23:15 本頁面
【正文】 摘要：當今社會是一個信息高度發(fā)達的社會，電腦也走入了普通人的家中?；ヂ?lián)網(wǎng)的普及化也在深刻影響著人們的生活方式以及消費觀念，同時也對傳統(tǒng)旅游業(yè)的經(jīng)營理念以及營銷模式造成了一定的影響。在這樣的條件之下，旅游業(yè)網(wǎng)絡(luò)營銷應運而生，并且具有比較強的生命力。如今，我國的旅游業(yè)發(fā)展的速度也是十分驚人的，積極開展旅游業(yè)的網(wǎng)絡(luò)營銷也成為了旅游界面臨的新課題。然而網(wǎng)絡(luò)營銷在旅游業(yè)中得到快速發(fā)展的同時，還存在著很多問題，從而制約了我國旅游業(yè)網(wǎng)絡(luò)營銷的開展。為此，本文首先概述了旅游業(yè)網(wǎng)絡(luò)營銷在國內(nèi)外的發(fā)展現(xiàn)狀，分析了我國在旅游業(yè)網(wǎng)絡(luò)營銷發(fā)展之中存在的各種不足并且針對這些不足之處所應該采取的對策。關(guān)鍵詞：旅游業(yè)；網(wǎng)絡(luò)營銷；對策Abstract: in today39。s society is a highly developed information society, the puter has entered ordinary people39。s home. The popularity of the Internet has profoundly influenced people39。s way of life and consumption concept, but also the traditional tourism business philosophy and marketing model of a certain impact. In such conditions, tourism network marketing emerge as the times require, and it has strong vitality. Today, China39。s tourism industry development speed is very breathtaking, actively carry out tourism network marketing has also bee the tourism industry is facing a new task. However, the network marketing in tourism industry has been rapid development at the same time, there are still many problems, which restricts our country tourism network marketing. Therefore, this paper provides an overview of the tourism marketing network in the domestic and foreign development present situation, has analyzed our country in tourism network marketing development some problems and address these deficiencies should take countermeasures.Key words: tourism network marketing。 strategy目
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