【正文】 內(nèi)蒙古路項(xiàng)目可行性研究1目 錄前 言 ...............................................................31 總 論 .............................................................4 我國(guó)房地產(chǎn)形勢(shì)概述 ...........................................4 項(xiàng)目背景 .....................................................4 項(xiàng)目基本概況 .................................................52 市場(chǎng)分析 ..........................................................6 宏觀市場(chǎng)分析 .................................................6 微觀市場(chǎng)分析 .................................................8 青島城市概況 ......................................................................................................9 經(jīng)濟(jì)分析 ...............................................................................................................9 人文環(huán)境分析 ......................................................................................................9 項(xiàng)目市場(chǎng)情況分析 ............................................10 青島各市區(qū)市場(chǎng)情況 ......................................................................................10 SWOT 分析 ...........................................................................................................113 項(xiàng)目定位 .........................................................12 項(xiàng)目的產(chǎn)品定位 ..............................................12 項(xiàng)目的戶型定位 ..............................................12 項(xiàng)目的銷售價(jià)格定位 ..........................................15 新僑花園 ............................................................................................................15 萬(wàn)達(dá) 39 克拉 ......................................................................................................15 花好月圓 .............................................................................................................15 項(xiàng)目的客戶定位 ..............................................19 青島市區(qū)客源 ....................................................................................................19 市北區(qū)和外地客源 ...........................................................................................19 .........................................20 項(xiàng)目的建設(shè)條件 ..............................................20 場(chǎng)地條件 .............................................................................................................20 供水條件 .............................................................................................................20 污水排放條件 ....................................................................................................20 雨水排放條件 ....................................................................................................20 供熱條件 .............................................................................................................20 燃?xì)夤?yīng)條件 ....................................................................................................20 供電、電訊條件 ...............................................................................................21 項(xiàng)目的整體規(guī)劃布局 ..........................................21 規(guī)劃主導(dǎo)思想 ....................................................................................................21 總體規(guī)劃思路 ...................................................................................................21 配套設(shè)施的規(guī)劃特點(diǎn) ......................................................................................23 單體布局的特點(diǎn) ...............................................................................................23 建筑的設(shè)計(jì)方案 ..............................................24 工程概況 .............................................................................................................24內(nèi)蒙古路項(xiàng)目可行性研究2 設(shè)計(jì)依據(jù) .............................................................................................................24 建筑設(shè)計(jì)構(gòu)思 ....................................................................................................25 方案設(shè)計(jì)說(shuō)明 ....................................................................................................25 建筑的結(jié)構(gòu)方案 ..............................................30 工程概況 .............................................................................................................30 結(jié)構(gòu)設(shè)計(jì)依據(jù) ....................................................................................................30 荷載取值及主要設(shè)計(jì)參數(shù) .............................................................................30 主體結(jié)構(gòu)選型 ....................................................................................................31 項(xiàng)目實(shí)施的進(jìn)度安排 ......................................................................................315. 項(xiàng)目投資估算及資金籌措 ..........................................32 項(xiàng)目總投資估算 .............................................32 資金籌措方案 ................................................356 經(jīng)濟(jì)評(píng)價(jià)和風(fēng)險(xiǎn)分析 ...............................................36 貸款償還分析 ................................................36 盈虧平衡分析 ................................................36 敏感性分析 ..................................................37 論 .............................................................39技術(shù)經(jīng)濟(jì)分析 .......................................................40致 謝 .............................................................41主要參考文獻(xiàn) ................................................................................................................42附表內(nèi)蒙古路項(xiàng)目可行性研究3前 言報(bào)告在對(duì)項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)環(huán)境進(jìn)行詳細(xì)分析的基礎(chǔ)上，結(jié)合項(xiàng)目所處的區(qū)位環(huán)境，對(duì)該地塊的市場(chǎng)價(jià)值進(jìn)行合理的評(píng)估。對(duì)項(xiàng)目的可行性與開(kāi)發(fā)經(jīng)營(yíng)策劃提出初步意見(jiàn)，并對(duì)項(xiàng)目的規(guī)劃設(shè)計(jì)、建筑方案設(shè)計(jì)、環(huán)境藝術(shù)設(shè)計(jì)提出相應(yīng)的建議。結(jié)合現(xiàn)況和項(xiàng)目的特點(diǎn)，探索項(xiàng)目開(kāi)發(fā)經(jīng)營(yíng)的可行方式。對(duì)項(xiàng)目進(jìn)行投資分析和風(fēng)險(xiǎn)分析。確定項(xiàng)目是否可行。本報(bào)告運(yùn)用科學(xué)的統(tǒng)計(jì)原理與財(cái)務(wù)分析方法，基于市北區(qū)近年來(lái)土地交易情況，根據(jù)項(xiàng)目最可能的投資成本及銷售收益，