美的家用空調(diào)的營銷策略分析(已修改)
2025-06-29 23:29 本頁面
【正文】 畢業(yè)設(shè)計(jì)（論文）題 目 美的家用空調(diào)的營銷策略分析 屆： 專 業(yè)： 學(xué)生姓名： 學(xué) 號： 指導(dǎo)老師： 職 稱： 2014年 11月 24 日美的家用空調(diào)營銷策略分析[摘要] 隨著中國經(jīng)濟(jì)的快速發(fā)展,人們生活水平不斷提高,極大的促進(jìn)了中國空調(diào)產(chǎn)業(yè)的繁榮。據(jù)統(tǒng)計(jì)2014年中國空調(diào)產(chǎn)量和銷量分別達(dá)到了 9670萬臺和10600萬臺,已成為中國國民經(jīng)濟(jì)持續(xù)繁榮的重要產(chǎn)業(yè)之一。中國空調(diào)市場如此巨大，給各大空調(diào)生產(chǎn)廠家?guī)頍o限機(jī)遇。美的集團(tuán)是以家電制造業(yè)為主的大型綜合性企業(yè)集團(tuán)，2013年9月18日在深交所上市，旗下?lián)碛行√禊Z、威靈控股兩家子上市公司。美的集團(tuán)作為電器龍頭在尋找與把握機(jī)遇的同時(shí)，終始頑強(qiáng)的面對著來自各方面的激烈競爭。本文先是回顧國內(nèi)外對市場營銷的研究現(xiàn)狀，研究思路、研究方法等營銷理論,確定本文的研究路線圖。接著分析中國空調(diào)行業(yè)的宏觀環(huán)境,包括人口環(huán)境、經(jīng)濟(jì)環(huán)境、政治法律環(huán)境、自然環(huán)境、社會環(huán)境和科技環(huán)境。為了美的空調(diào)在中國空調(diào)行業(yè)能夠繼續(xù)取得良好的成績,立足于中國空調(diào)市場,本文最后著力于美的空調(diào)的產(chǎn)品、渠道、價(jià)格和促銷等幾個(gè)重要營銷要點(diǎn),結(jié)合其市場定位,優(yōu)化了美的空調(diào)的營銷策略[關(guān)鍵詞]美的集團(tuán) 家用空調(diào) 營銷策略Analysis of household air conditioner marketing strategy of beauty[Abstract] With the rapid development of China39。s economy, people life level unceasing enhancement, greatly promoted the prosperity of China39。s air conditioning industry. According to statistics, in 2014 China39。s airconditioning production and sales reached million and 106 million respectively, has bee one of the important industry of the national economy continued to boom in China. China39。s air conditioner market is so great, to each big air conditioning manufacturers bring unlimited opportunities. Midea group was mainly used for household appliance manufacturing in largescale prehensive enterprise group, listed on the Shenzhen stock exchange on September 18, 2013, which owns the whistling, welling holding subsidiaries of listed panies. Midea group as well as the electric faucet in the search for and seize the opportunities, always stubborn in the face of intense petition from all sides. This paper first reviews the research on marketing status quo, research ideas, research methods such as marketing theory, determine the research road map. Then analysis the macro environment of China39。s air conditioning industry, including population environment, economic environment, political law environment, natural environment, social environment and technology environment . To Midea airconditioning airconditioning industry in China can continue to achieve good results, China based air conditioning market, finally, the paper focus on the beautiful air conditioning products, channel, price and promotion etc. Several important marketing points, bined with
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號-1