有效的特許經(jīng)營管理外文翻譯(已修改)
2024-11-20 11:26 本頁面
【正文】 有效的特許經(jīng)營管理外文翻譯 畢業(yè)論文 (設(shè)計(jì) )外文翻譯 題 目 : 連鎖經(jīng)營運(yùn)行模式研究 一、外文原文 標(biāo)題 :Effective franchise management 原文 : This article tries to address some of the issues managers face in franchise systems, the use of high tech systems and marketing. Using these two tools in the best way possible is of great importance to franchisees and franchisors. Both the advantages and short ings of these aspects are discussed. The importance of such an examination es from the fact that these tools could be of very high value if applied appropriately or harmful if misapplied. Some examples of franchise systems that have been involved in these aspects are discussed to show the two sided nature of the application of them. Franchising is one of the most popular and successful strategies for businesses to enter new markets and expand operations. Franchising enables the franchisor to enter a new market with very low risks and initial investment. Franchising systems are facing new challenges every day, such as: legal issues, marketing campaigns, franchisee franchisor relationship, use of high tech systems, etc. The ultimate goal for both the sides of a franchise system is to fatten the bottom line ? imize profits. Introduction of new technologies has brought the attention of people in franchising the opportunities and horizons such technologies could open. Later on, the article will take a brief look at the new high tech systems, what they do, and how they could be very valuable to any franchise. Finally, the article examines the way franchise systems design their marketing campaigns. Technology is advancing every day and offering businesses some systems and tools that increase efficiency and productivity. Businesses have been making use of intras, the Inter, sales and inventory software, and data transformation systems. Franchise systems can boost up their sales efficiencies, quality of munication, and profit ability by integrating these tools with their businesses. Some franchise systems have been applying and utilizing the tools and systems avail able and have enjoyed higher quality in munication and higher productivities. Like every thing else the high tech systems e with challenges. We will discuss how some of these systems are used, the advantages they bring to a franchise anization, and the challenges that e along. As we all know the use of the Inter has been growing exponentially all over the world in the past few years. The number of people buying products and services is growing as a result of the continuous improvement in Inter security. Global Sight Corporation A pany that offers Inter Statistics projected that the world wide e merce market will reach $ lion in the year 2020. This magnitude of transactions on the makes every business, regard less of the industry it operates in, anxious to be on the and explore the opportunities that e along. Franchise systems have been taking advantage of the Inter. The Inter is used to generate sales, generate leads, training franchisees’ employees, and provide customers with information. Generating sales is one of the simplest uses of the Inter by a franchise system. The franchise system controls the central web site, and allows the franchisees to have their web site, but with the supervision of the franchisor. More and more franchis
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