【正文】 1 / 41科大影吧商業(yè)策劃方案目 錄第一章：摘要 ............................................................................................................................................................第二章：公司介紹 ....................................................................................................................................................一、宗旨（任務(wù)） ................................................................................................................................................二、公司簡(jiǎn)介 ........................................................................................................................................................三、公司戰(zhàn)略 ......................................................................................................................................................71．產(chǎn)品及服務(wù) A： ........................................................................................................................................72．產(chǎn)品及服務(wù) B，等等： ............................................................................................................................73．客戶合同的開(kāi)發(fā)、培訓(xùn)及咨詢等業(yè)務(wù)： ...............................................................................................8四、技術(shù) ..............................................................................................................................................................8專利技術(shù)： ...............................................................................................................................................8相關(guān)技術(shù)的使用情況（技術(shù)間的關(guān)系）： ...........................................................................................8五、價(jià)值評(píng)估 ......................................................................................................................................................8六、公司管理 ......................................................................................................................................................91．管理隊(duì)伍狀況 ...........................................................................................................................................92．外部支持： .............................................................................................................................................103．董事會(huì)： .................................................................................................................................................10七、組織、協(xié)作及對(duì)外關(guān)系： ........................................................................................................................10八、知識(shí)產(chǎn)權(quán)策略 ............................................................................................................................................11九、場(chǎng)地與設(shè)施 ................................................................................................................................................11十、風(fēng)險(xiǎn) ............................................................................................................................................................12第三章：市場(chǎng)分析 ................................................................................................................................................12一、市場(chǎng)介紹 ....................................................................................................................................................13二、目標(biāo)市場(chǎng) ....................................................................................................................................................14三、顧客的購(gòu)買準(zhǔn)則 ........................................................................................................................................15四、銷售策略 ....................................................................................................................................................15五、市場(chǎng)滲透和銷售量 ....................................................................................................................................16第四章，競(jìng)爭(zhēng)性分析 ............................................................................................................................................17一、競(jìng)爭(zhēng)者 ........................................................................................................................................................17二、競(jìng)爭(zhēng)策略或消除壁壘 ................................................................................................................................181．競(jìng)爭(zhēng)者[A，B 等] ....................................................................................................................................18第五章；產(chǎn)品與服務(wù) ............................................................................................................................................18一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開(kāi)發(fā) ................................................................................................................................................19三、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 ................................................................................................................................202 / 41四、生產(chǎn)與儲(chǔ)運(yùn) ................................................................................................................................................20五、包裝 ............................................................................................................................................................21六、實(shí)施階段 ....................................................................................................................................................21七、服務(wù)與支持 ................................................................................................................................................21第六章 市場(chǎng)與銷售 .......................................................................................................................................