【正文】 022 年度南京市商品房價格因素及相關(guān)分析 ...........................................................35353 .........................................353532. 經(jīng)濟增長及消費者信心 ——價格支撐面之一 ...........................................................373733. 投資拉動 ——價格支撐面之二 ................................................................................373734. 商品房直接成本的上升帶動房價上漲 .......................................................................383835. 城市化戰(zhàn)略與房價水平 ——地區(qū)中心效應(yīng)顯現(xiàn) .......................................................383836. 開發(fā)商保利因素 ——樓盤品質(zhì)化傾向 .......................................................................393937. 拆遷新法等政策影響 ...................................................................................................39393三、南京市房價展望 ............................................................................................................393931. 2022 年房價總體特征 ...................................................................................................393932. 2022 年市場環(huán)境及房價趨勢 .......................................................................................39393第四節(jié) 消費者調(diào)查研究 ..................................................................................................41413一、背景資料 ........................................................................................................................414131. 樣本特征 .......................................................................................................................414132. 研究方法 .......................................................................................................................414133. 研究指標 .......................................................................................................................41413二、購房者基本情況分析 ....................................................................................................424231. 年齡結(jié)構(gòu)分析 ...............................................................................................................424232. 學歷分析 .......................................................................................................................424233. 收入結(jié)構(gòu)分析 ...............................................................................................................43433三、購房需求分析 ................................................................................................................434331. 面積需求分析 ...............................................................................................................434332. 收入與可承受價位交叉分析 .......................................................................................444433. 套型 選 擇 .......................................................................................................................454534. 消費者可承受商品房總價分析 ...................................................................................45453四、購房者行為分析 ............................................................................................................454531. 付款方式分析 ...............................................................................................................454532. 收入與媒體影響度交叉分析 .......................................................................................464633. 年齡與購房區(qū)域交叉分析 ...........................................................................................474734. 購房者對 2022 年房價變化的心理預期和接受能力分析 .........................................474733 / 74第五節(jié) 生活指數(shù)評價 ............................................................................................................49493一、 生活指數(shù)評價 ........................................................................................................494931. 區(qū)域生活指數(shù)模型 .......................................................................................................494932. 應(yīng)用與測評結(jié)果 ...........................................................................................................50503二、典型樓盤生活指數(shù)評價 ................................................................................................505031. 典型樓盤生活指數(shù)模型 ...............................................................................................505032. 應(yīng)用與測評結(jié)果 ...........................................................................................................51513三、典型樓盤性價比分析 ....................................................................................................52523四、抉策地產(chǎn)研究中心生活指數(shù)專項研究 ........................................................................525231. 典型樓盤生活指數(shù)及性價比綜合分析報告 ...............................................................525232. 樓盤項目前期定位研究 ...............................................................................................52523第六節(jié) 廣告監(jiān)測與研究 ........................................................................................................53533一、第三季度南京市房地產(chǎn)平面廣告投放監(jiān)測 ................................................................53533二、2022 年 112 月南京市樓盤報紙平面廣告投放統(tǒng)計分析 .....................................535331. 投放量排名 ...................................................................................................................535332. 投放頻率排名 ...............................................................................................................535333. 分區(qū)域投放量統(tǒng)計 .......................................................................................................545434. 物業(yè)類廣告投放量統(tǒng)計 ...............................................................................................545435. 開發(fā)商樓盤平面廣告投放量統(tǒng)計 ...............................................................................55553三、南京地區(qū)各平面媒體影響度分析 ................................................................................55553平均日發(fā)布廣告量統(tǒng)計 ....................................................................................................55553四、樓盤形象宣傳主題跟蹤分析 ........................................................................................565631. 2022 年 1 12 月樓盤平面廣告投放主題類型分析 ..............................